5 P's of Marketing

Marketing Goals:  
Generate Attention    *    Create Interest    *    Close Sales

Place/Presentation 

• • Place - Your store’s location (Blach Multi, your card table)

  • Presentation - How you define/distinguish your place of business from the others

  • Card table (provided by you), table covering, decorations, etc

  • Signage depicting store name

  • Logo/design (large sign mounted to PVC pipe, medium sign on table, small signs for different products); big enough to be seen but not so big as to block your product

  • Presentation of booth, merchandise, employees, etc

    • Vertical vs horizontal grouping (boxes, baskets, crates)

    • “Like items” together (product type, price points, usage)

    • Clean, orderly, and appealing!

Product

• • See the "no-no" and "yes-yes" list! Additionally:

    • Safe, clean, appropriate, tasteful

    • Desirable (tasty food, well-constructed craft, relevant gift) and unique

    • Attractive and appealing

Packaging 

• • All food MUST be wrapped

  • Value added = giving the consumer more than just the product

    • Baggies: colorful designs

    • Wrapping: ribbons, bows, tissue

    • Tags: finished product, to/from benefit

    • Gift box or carry bag: protective packaging, ease of transport

Price 

• • Communication

    • Signage

    • Stickers, tags

  • Strategies

    • Key price points/barriers: $1, $3, $10; group into common prices

    • Multiple pricing: 4/$1, 3/$1, 3/$5

    • Multiple pricing discount: 1 for $4, or 3/$10

    • “Free” product with purchase: note pad with pen vase

    • Adjust price based on sales; lower price to clear inventory

  • Bring change in relation to price you will charge

Promotion 

• • Key or unique selling points; original design, one-of-a-kind, hand-crafted, family recipe, “gift-ready”, stocking stuffer, etc

  • Happy, smiling, friendly, approachable, attentive, engaging!!